New Venture Acceleration: Building New Products at Emerging Companies Focusing on the User Experience
In early stage organizations, designing the user experience of product is often overlooked to focus on growing other areas of the organization such as development, marketing and sales. Reactivity focuses on helping early stage, emerging companies gain momentum in all areas of product and technology development from idea to launch. This includes branding, identity design, marketing materials, graphic design, systems architecture, development and deployment. As we move to a medium, the web, where the user interface is often the only contact with the customer, the need to understand the product development lifecycle and impact of user interface design decisions are company wide.